Big Box or Boutique?

When all you want is to buy a lot of something, you might go to a big box store. Take your basket, roll up and down the aisles looking for what you need, maybe even check yourself out, and trundle home with your purchases. If you're buying gallons of peanut butter or barrels of potato chips, it's a fine way to go.

But what if you're going to spend several thousand dollars on a new TV? Or perhaps you're shopping for a wedding dress? These are not every day items, and you will certainly want some personal service and advice before you buy. For these you'll go someplace where you can talk to a professional, find advice about different options, and get exactly what you want.

That's a boutique: a "small, exclusive business offering customized service" (with thanks to Dictionary.com). This kind of customized, personalized service is what a boutique real estate broker is all about. The focus is on individual clients and not on a corporation's goals or guidelines. There are no cookie-cutter solutions here; your home is unlike any other, and it deserves a marketing plan that is tailored to its unique features.

As a seller, you want to work with a Realtor® who knows your area well, has significant experience, and who provides personalized service to fit your needs. As a buyer, you also want to deal with a professional who has in-depth knowledge about your new neighborhood.

The boutique Realtor® is independent and has significant experience in a specific market area. Most important, this professional takes the time to listen and understand your needs, and to look out for your interests always and unconditionally. And isn't that exactly what you want when buying or selling a home?

Real Estate Plateau Not a Matter for Worry - February Press Release

Encino, CA (OPENPRESS) February 20, 2007 -- One year ago, selling homes was an effortless task for Michael Trust. The Broker/Owner of Encino-based Michael Trust Realty benefited, like other Realtors®, from the celebrated housing boom. Without enough existing homes for sale, condominium conversions and housing developments soared to keep pace with a hungry market – a trend industry analysts considered as proof of a growing economy. Murmurings of plateau began to haunt the market and soon, the real estate market began to stabilize. Read More...

San Fernando Valley Tour – Oaks and Old Movies in Encino

This is the beginning of a series, not unlike the serials of the old movie theater double feature. Back in the day – like the early to mid-20th century – when you went to the movies on Saturday, you saw a newsreel, cartoons, and two feature movies. There was also an ongoing adventure with a new chapter every week to keep you coming back.

There won't be any hoof-pounding Western adventures in this series, but there will be interesting history, intriguing facts, and fascinating trivia about the communities of the San Fernando Valley, Santa Clarita Valley, and the Westside of Los Angeles. Whether you are a native or newcomer, we hope you'll enjoy the journey.

First on the tour is Encino. It is truly hard to go anywhere in the Los Angeles area without finding a connection to the movie industry. Homes of the stars and hangouts of the famous are everywhere. Even a well-known Realtor® chose Encino for his home base. Here in Encino, though, not only the people are stars; the district itself has played a role in film and literature.

Like much of this area, Encino was once mission land owned by the Spanish government. When the missions were abandoned in the early 1800's, about seven square miles was given to three Grabielino Indians and became known as Rancho Los Encinos (Ranch of the Oaks.) By the middle of the 19th century the land had been a cattle ranch, grown wheat and barley, and had become a stop on the stage line between Los Angeles and San Francisco. According to the Encino Chamber of Commerce, some of the buildings from those days are still seen in the Los Encinos State Park.

Through all this, a massive California Live Oak tree stood on what became Ventura Boulevard, and watched over more than a thousand years of human history before falling during an El Niño storm in 1998.

Encino is now home to more than 40,000 people who live in the area bordered on the west by Tarzana, on the north by the Sepulveda Dam Recreation Area, on the east by Sherman Oaks, and on the south by the Encino Reservoir.

And now for the connections to film and literature we promised: (with thanks to Wikipedia)

• In the glory days of filmmaking, Encino was also the site of RKO Studios "Encino Ranch" and the site of such iconic movies as It's a Wonderful Life and The Hunchback of Notre Dame.
• It is the setting of the 1992 comedy, Encino Man.
• Encino is mentioned in Frank Zappa's 1982 hit song, "Valley Girl."
• "The Point" from Fast Times at Ridgemont High was located in Encino (Encino Little League Field).
• Encino was where Ali's family lived (Elisabeth Shue) in the movie The Karate Kid. Their country club was Encino Oaks and they lived on Alonzo Avenue.
• Encino is where specials on the popular cartoon SpongeBob SquarePants take place.
• Encino is the setting of the first half of Chilean author Alberto Fuguet's novel "Las Películas de mi Vida (The Movies Of My Life)"
• According to a recurring on-air gag of the 1970's show Match Game, panelist Brett Somers would take host Gene Rayburn to a nice hotel in Encino after the show if she were "feeling frisky."
• Encino has been home to many of Hollywood's stars, including Rudolph Valentino, Clark Gable, John Wayne, Michael Landon, and Phil Hartman.

Rich in history, Encino is one of the San Fernando Valley's treasures. That's the end of today's tour. Please join us again next time for…Tarzana!

Video or Virtual Tour – Which Shows the Home Best?

New technology tools for real estate seem to come along every day. How long ago did we start putting listings on our web sites, then adding photos to help buyers see the features of each home? Not long ago virtual tours were the new thing; with them we could give people an even better sense of the home.

Now video tours like this one are here, with background music, professional voice-over descriptions, and the feel of a walking tour of the house, inside and out. Are the new videos an improvement over virtual tours? I believe so.

· Virtual tours are really a limited selection of static photos, sometimes zoomed in or out, strung together. Each image is a single perspective only.
· Video tours add movement so that the viewers can feel as if they are actually walking through the house, moving from room to room. The camera can sweep around a room just as a person would look from side to side.
· Though virtual tours may include background music and printed captions, video tours include a human voice pointing out the special features of a home. Through tone and inflection, the voice adds an emotional component that is missing from the virtual tour. By matching the voice tone and speed, along with the background music, to the style of the home, you can convey a more complete image.

With all the other things we do, professional Realtors® are also students of human nature and communication. We know that some people learn and retain best what they see, others learn and retain what they hear. Video home tours are memorable because they combine both visual and auditory information.

Will video replace virtual tours? Not right away. We haven't stopped putting photos on our web sites or printing brochures, either. But video is certainly going to be a part of marketing, and something that I think our clients will find attractive. After all, who doesn't want to see themselves – or their home – as a star?

Is Your Home Ready for Its Close-up?

There is nothing like listing your house for sale to remind you of all those little fix-up chores you've been putting off. But before you reach for a hammer or paint brush, step back and consider where to spend your time and money. A house that is neat and clean, indoors and out, is more attractive to potential buyers.

Pretend you've never seen the house before. Does the exterior – paint, siding, gutters – need attention? Are the bushes trimmed, flowerbeds weeded, walk ways swept? If you have a garage, is it clean and uncluttered? Your home should say "Welcome!" even before you reach the door.

Step inside, close your eyes, and sniff. How does your house smell? Cigarette smoke, pet smells, greasy cooking odors are immediate turn-offs. A small pan with orange rind and cinnamon in water simmering on the stove will help your house smell like home.

Now walk through as if you were a buyer. Try every light switch, turn on every faucet, open cabinets and closet doors. Make a list as you go of anything that needs fixing.

· Repair or replace leaky faucets. It's a minor expense that makes a major difference.

· Tighten hinges, knobs and pulls on cabinet doors and drawers. While you're at it, clean out the cabinets to make them look more spacious.

· Oil hinges to eliminate squeaky doors.

· Are the windows clean, and do they open and close easily? Check for ill-fitting or torn screens, too.

· Look for scuffed paint on walls or bits of wallpaper that are coming loose and need re-gluing. Touch up or repaint as needed.

· Replace burned out or dim light bulbs. Your Realtor will turn on all the lights before a showing so make sure they work.

· Inspect the appliances. Make sure they are clean and in good working order. Clean the lint filter on the dryer, change the filters in the air conditioner, change the drip pans under the stove burners.

· Look down. If your carpet is dirty, clean it. If it's stained beyond cleaning, replace it with a neutral color that will make the home look bigger. Clean and polish hardwood floors.

· Spend money on a storage locker, and de-clutter ruthlessly. Aim to make your home look as big, open, and bright as possible. Just think of it as advance packing for when you sell the house and move to your new home.

If all this seems overwhelming, get some help. Most communities have local handyman- or handywoman-type businesses that will do small jobs for an hourly or flat fee. The investment you make to get your home ready for its close-up can pay off handsomely at the settlement table.