New technology tools for real estate seem to come along every day. How long ago did we start putting listings on our web sites, then adding photos to help buyers see the features of each home? Not long ago virtual tours were the new thing; with them we could give people an even better sense of the home.
Now video tours like this one are here, with background music, professional voice-over descriptions, and the feel of a walking tour of the house, inside and out. Are the new videos an improvement over virtual tours? I believe so.
· Virtual tours are really a limited selection of static photos, sometimes zoomed in or out, strung together. Each image is a single perspective only.
· Video tours add movement so that the viewers can feel as if they are actually walking through the house, moving from room to room. The camera can sweep around a room just as a person would look from side to side.
· Though virtual tours may include background music and printed captions, video tours include a human voice pointing out the special features of a home. Through tone and inflection, the voice adds an emotional component that is missing from the virtual tour. By matching the voice tone and speed, along with the background music, to the style of the home, you can convey a more complete image.
With all the other things we do, professional Realtors® are also students of human nature and communication. We know that some people learn and retain best what they see, others learn and retain what they hear. Video home tours are memorable because they combine both visual and auditory information.
Will video replace virtual tours? Not right away. We haven't stopped putting photos on our web sites or printing brochures, either. But video is certainly going to be a part of marketing, and something that I think our clients will find attractive. After all, who doesn't want to see themselves – or their home – as a star?
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